5 ways a video on the landing page can improve your SEO

1. Reduces bounce rate.

• Bounce rate is a metric that measures how many people visit your website and leave immediately because they didn’t like the content or it's irrelevant to them.

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• Having a video increases the click-through rate (CTR), preventing people from leaving your website immediately.

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• It indirectly reduces bounce rate by preventing visitors from bouncing, and eventually, your ranking isn’t affected negatively.

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2. Increases dwell time.

• Dwell time is the time you spend on a website. If a visitor spends more time on your website, it signals search engines that your content is relevant.

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• Uploading a video is a great way to make visitors spend some time on your website.

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3. Can be persuasive if the presentation or speaking is good.

• It is a proven fact that visual content is more persuasive than text.

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• The video can be considered a one-on-one conversation opportunity to introduce your product or service to customers.

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4. The internal linking!

• You can add related videos at the end of your video and link those videos internally to your websites.

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• The visitors moving around the web pages of your website via internal links will positively impact your site’s ranking.

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5. Increases conversion rate drastically.

• Multiple surveys stated that adding a video on a landing page increases the conversion rate by 80%.

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• 80%!!! Don’t say you need a bigger number than that to convince yourself to add a video.

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What are your views about videos on landing pages? What'd you do to improve landing pages' SEO?

Comment your views!