Hello

Who am I?

I'm Vikra Vardhan. I write strategic content and copies for individuals/brands that have a mindset of dominating the market with their content game.

I don't identify myself with a particular niche, industry, or market because I feel niching down is a natural process, and I will find my place with time.

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But does that mean I don't know where to target? Nah!

I worked in B2B and absolutely loved it there! I am currently exploring B2C as I have a particular interest in persuasion and consumer psychology. I'm heavily investing my time and skills in assisting brands to establish strong relationships with their audience.

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How did I get into the content world?

I began experimenting with multiple skills during my UG when the first [21-day] lockdown happened in 2020. After multiple attempts at different skills, I figured writing is an amalgam of what I enjoy and what I'm good at. In modern words, I realized content is my Ikigai.

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Soon, I learned everything I could to step into the content world, and here I am, sharing this portfolio with you.

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What are my qualifications?

I don't belong to mass communications, nor the MBA background. I'm an engineer turned writer/content strategist, like a million other engineers who don't pursue engineering, lol. I understand contemporary coaches, founders, and brands don't care about educational qualifications and look for individuals who strive to make an impact, but it's only fair on my part to be honest about my educational degree.

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Okay, getting back to qualifications. I don't have a traditional degree but I did consume immense knowledge. Initially, I gave myself three months. I focussed on extensive learning and finished pursuing 10+ courses, ~100 case studies, and ~150 well-researched blogs—all about writing, persuasion, and strategy. I had what I needed to begin my journey.

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What services do I offer?

📝 Content writing: Social media, websites, blogs, articles, product descriptions.
✍🏻 Copywriting: Social media, ad & promos, landing pages, web copies.
📃 Scriptwriting: Educative, product launches/description.
📧 Email writing: Newsletters, special offers, welcome emails.
📮 Letter writing: Formal and informal letters, announcements.
👨‍💻 Technical writing: Academic, research-based, under the supervision of a field expert.
👻 Ghostwriting: For hustling professionals, social media handles.
🧠 Content strategy: Preparing content calendar, brainstorming ideas, brand building.

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What's my experience?

I am a full-time freelancer since September 2021, and since then, I've worked with 40+ clients and 15+ brands in both B2B, B2C niches like mental health, technology, marketing, travel, NGOs, social media, and academics.

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My vision

I'm a solopreneur at VVriteups. Honestly, it's just a logo representing my services for now. I know the struggles freelancers face when they begin their journey, and I want VVriteups to support and groom the potential top-notch freelancers—it's a long-term vision.

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Apart from being a freelance content and copywriter, strategist; I am also a content creator.

I create content on Twitter, LinkedIn, and Instagram around,
🕴🏻 Freelancing.
💡 Content creation.
🖋 Writing.

🗞 And I run a newsletter titled Cognition, where you get to read insanely insightful content. Trust me when I use the word 'insane.'

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I like to share. I like to teach. I like to present what my experience taught me. Hence, I keep the vision to create the best content I can to build better writers, freelancers, and creators.

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"I believe you have a wonderful story.

And I know the ways to craft it."

—Your nerdy freelancer, Vikra Vardhan.